Why Esports is valuable to football clubs. Attracting a younger audience, new revenue streams, brand exposure, cross-promotion, player development, future proofing.

In recent years, football clubs have been increasingly investing in Esports teams, and it's not hard to see why. Esports is a rapidly growing industry that is projected to generate over $1 billion in revenue by 2023. In this blog post, we will explore some of the reasons why football clubs like Manchester City, Wolves, Ajax and PSG are investing in Esports teams.

   1. Attracting a younger audience

Football clubs have a strong fan base, but many of their fans are aging. By investing in Esports teams, football clubs can attract a younger audience that is more digitally connected and tech-savvy. These younger fans may not be as interested in traditional sports, but they are passionate about Esports.

   2. Diversifying revenue streams

Football clubs are always looking for ways to diversify their revenue streams. By investing in Esports teams, they can tap into the growing Esports industry and generate additional revenue. This is particularly important in the current climate, where many football clubs have been hit hard by the COVID-19 pandemic.

   3. Brand exposure

Esports is a global industry, and by investing in an Esports team, football clubs can increase their brand exposure. This is particularly true for clubs that may not have a strong global presence. By sponsoring an Esports team, they can reach new audiences and increase their brand awareness.

   4. Cross-promotion

Many football clubs already have a strong social media presence, and by investing in an Esports team, they can cross-promote their brand across different platforms. For example, they can use their social media channels to promote their Esports team, and vice versa. Here is how Manchester City did it for new signing 'TRIPPERNN'.

   5. Player development

Esports can also be used as a tool for player development. Many football clubs have invested in Esports teams as a way to train their players to think strategically and make quick decisions under pressure. This can help them on the football pitch, as well as in other areas of their lives.

  6. Future-proofing

Finally, by investing in Esports teams, football clubs are future-proofing their businesses. The Esports industry is only going to grow in the coming years, and by getting involved now, football clubs can ensure they are well-positioned for the future.

In conclusion, there are many reasons why football clubs are investing in Esports teams. By doing so, they can attract a younger audience, diversify their revenue streams, increase brand exposure, cross-promote their brand, develop their players, and future-proof their businesses. It's clear that Esports is here to stay, and football clubs that invest in this industry now are likely to reap the benefits in the years to come.